Top 5 Strategies Of Social Media Marketing

Strategies of Social Media MArketing
Best 5 Strategies of Social Media MArketing


Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media has become an essential tool for the branding of your business.

In this article, we’ll explain and elaborate on the importance of using social media marketing for your business. Then we’ll cover the techniques you can use in your campaigns to boost your business and will give you leads and sales. Let’s get started!

Why Social Media Is Important for The Business Growth:

Social media has not only changed the way,  we do business but it opens previously-closed doors. Social media platforms provide a massive audience that explores different opportunities for employment. Over 3.7 billion active social media users are worldwide. Social media platforms provide the opportunity for your business to connect with your customers, increase brand awareness, grow business and generate more leads.

Research shows that 70% of consumers have used social media for customer service-related issues. The customer service interactions increased by 250% on social media in the last couple of years. Especially, after the covid-19, the world has become more globalized and now open for business opportunities.

According to the latest statistics, there are 3.8 billion active social media users as of January 2020. This is a 9% increase compared to the same time last year.


Social Media
Social media marketing for business

So we will explain the 5 top strategies for social media marketing. Let’s explore!


The benefits of strategies are as follows that will convert your audience into loyal customers. :

  • Increase brand awareness and remembrance
  • Grow your email list
  • Drive more traffic to your website/blog/social media platform
  • Get to know your audience
  • Educate potential customers
  • Increase sales
  • Get people to test your products
  • Reward your loyal customers


     strategies of social media marketing
    Top 5 Strategies Of Social Media Marketing

    1. Make Social Media Marketing Goals:

    The set goals play a vital role in social media marketing. It means you are publishing content on a regular basis. It will spark engagement in a massive audience.

    This set schedule serves as a mapping tool to help you figure out when each post will be published regarding a specific day and time.

    Various social channels have different ‘peak’ times when it’s best to post. You can also set your goals according to the business requirements. The research found that the best day to post on social media platforms is typically Wednesday. However, the platform, industry, type of post, and time of day matter as well. It can be varied according to your business.

    2. Learn About Your Targeted Audience:

    A social media target audience is a group of people that you have identified that you want to attract to your business. This can be consist of demographics such as age, job title, income level, education, location, or behavior. Your social media target audience is based on the people who are most likely to be interested in your product and services.

    How to Find Your Target Audience on Social Media

    a. Identify or create buyer personas.

    b.Find out where your audience is most active.

    c. Look at your competitors in your relevant field.

    d.Survey your customers. Search, and see what they like and demand in your products.

    e.Search Facebook Groups of your relevant business and analyze the activity what the content is posted on that groups.

    3.     Create a Social Media Schedule:

    It is most important to schedule your posts on social media. The day and timing will be set according to your specific posts. you can download a customizable template or even You can use one spreadsheet for all social platforms, or create a separate one for each channel. You can follow these things:

    • Set the dates and times, when you want to publish posts.
    • Try to be live, when you publish a post.
    • Images and Videos should be included in the post.
    • Hashtags, links, and other elements that will be included it’s a smart idea to use the 80/20 rule for social media content. This means making sure that about 80% of your content is useful, educational, or entertaining, and the other 20% is sales-driven and growth of your business.

      4.     Create Campaigns With Ads:

      The campaigns of Ads should be run, as it is really helpful for engaging the massive audience with attractive and eye-catchy posts. Set location and target audience. Boost the post. It offers the opportunity to effectively connect with audiences on their preferred channels. It helps to increase brand awareness and makes it easier to focus on the different channels e.g Facebook, Instagram, and youtube.

      5.    Generate Engaging Contents:

      Readable and unique content can help your social media marketing strategy by building brand awareness and loyalty. Encourage people to post on your social accounts. In fact, engaging content plays a role in their purchasing decisions.

      Content can come in many forms, including photos, videos, and reviews. There are also many ways to use it on social media platforms. For example, you can encourage users to share photos of their favorite products. You can reward your active customers through giveaways. It will encourage and attract your customers.

      The goal is to get your audience involved to help you grow brand awareness. Thanks to ‘share’ buttons, hashtags, and other key features, social media platforms are a perfect place for business boosting.

      BONUS TIP:

      Integrate Social Accounts With Your website can boost your business. When visitors will come across your website, they will reach your social accounts automatically. In this way, visitors will be connected with your websites and social accounts as well.

      Create Deeper Connections with Video and engage your visitors. Posting videos can increase the valuable time of your customers.






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